We continue our conversation with Sheryl Brown, co-owner of InC Auto Repair Center located in the Cottonwood Plaza shopping center, just north of historic downtown Parker, Colorado. Being on the periphery of car, truck, jeep maintenance most of her life … she turned that curiosity and passion into a career. Let’s learn more about how she manages the day-to-day demands of being a woman boss in a family owned auto shop.
Q: How do you help your crew stay on top of the ever-changing technology you are seeing with today’s cars and trucks?
Sheryl: Many of our vendors offer classes on old and new products and technology. With the ever changing technology in the automotive industry, they have the opportunity to help keep their customers on top of new technology and brush up on old. This is particularly helpful as new products are introduced to help service and maintain cars, trucks and jeeps. This could anything from hoses, clamps, valves, and connections to fluids, lubricants, and engine additives.
Q: Who covers the expense to you and your crew of attending these and other classes?
Sheryl: Usually the vendors offer these classes complimentary to auto shops who purchase their products wholesale. We as a company also offer testing reimbursement to our technicians if they elect to study for the and pass the ASE certification.
For those not familiar with what ASE is …
ASE stands for “Automotive Service Excellence.” The certification is issued and regulated by the National Institute for Automotive Service Excellence. To complete their certification, mechanics must learn and display a mastery of automotive repair. In order to do this, they must follow a long and rigorous process.
We are very proud that we have an ASE certified mechanic in our Parker auto shop: John Baranski completed the testing and certification to earn his ASE badge in 2023!
In case you missed them, here are the 2 previous conversations we had with Sheryl Brown about her boss roll at InC Auto Repair Center in Parker, Colorado.
Women in the Auto Repair Industry – Convo #2
Conversation with Sheryl Brown – Convo #1